Mick&#39s tale – stop smoking

This campaign attributes Mick Roberts, a 49 year outdated gentleman from Geelong who suffers from Chronic Obstructive Pulmonary Ailment (COPD) – commonly acknowledged as emphysema.

Initially designed by Stop Victoria, the marketing campaign aims to stimulate individuals to give up smoking by demonstrating that cigarette smoking will have an effect on your lifestyle in the foreseeable future and that the consequences of emphysema are irreversible.

By illustrating Mick’s extensive decrease in quality of life, the marketing campaign delivers a compelling information to give up using tobacco: “Smoking cigarettes requires lives” – emphasising that smoking isn’t going to have to kill you to take your existence.